Josh Constine from TechCrunch reports, that Facebook is launching verified accounts and nicknames today. But instead of a badge like on Twitter or Google Plus, people get a better placement in the “People To Subscribe To” section. Today some people will be notified through their profile to verify their identity, if they want to, but there’s no way to volunteer, you have to get picked.
Subscribe is a huge threat to Twitter’s long-term growth because it offers an interest graph subscription solution that’s “good enough” for the mainstream. I’ve heard Facebook has teams aggressively recruiting celebrities to the feature, and Verified Accounts will let it dangle the carrot of even faster-growing subscriber bases