Apple’s culture and strategy

February 16, 2012 filed under Technology

Another interesting part from the interview with Tim Cook, he definitely shares Job’s opinion about building products and bringing them to the market.

There’s no better thrill than to look out at an audience and see people using iPhones, or go to the gym and see people using iPods, or go to Starbucks and seeing people use the iPad. These are the things that bring a smile to my face, and there is no replacement, or no substitute, for that.

And so we’re always focused on the future. We don’t sit and think about how great things were yesterday. And I love that trait, because I think it’s the things that drive us all forward. So those are the things I’m holding onto, and it’s a privilege to be a part of it.

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