The next step for Beats Audio and their partnership with HTC is a streaming music service

February 15, 2012 filed under Services, Technology

As GigaOM reports HTC is working on a streaming music service, which will be shown at Mobile World Congress later this month. HTC decided to choose Jimmy Iovine as their partner, as several talks with companies like Spotify failed. This is way more likely than a PlayStation certified smartphone, as Pocket-Int reported yesterday. HTC wants to be back in the smartphone race, they lost ground in 2011. From a marketing perspective the partnership with Beats Audio and a streaming music service makes sense.

My sources say that HTC, which last year acquired a substantial stake in Beats Audio, a company started by  Jimmy Iovine and Dr. Dre, is said to be working with Iovine, a music industry iconoclast to develop a streaming service that will be offered as a default music client on HTC phones and tablets. My sources say that the company is still working on pricing plans and other details. It has long harbored ambitions of offering a music service on HTC devices, folks familiar with HTC say.

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