Der Umarmungs-Automat von Coca Cola (Video)

April 17, 2012 filed under Videos

Dieser Automat von Coca Cola an der National University of Singapore nimmt statt Geld Umarmungen an, nach jedem “Hug” spuckt die Maschine eine Cola-Dose aus. Tolle Idee für ein virales Marketing, die zusammen mit der Firma Ogilvy & Mather entstanden ist.

“Whether you were hugging the machine or experiencing the event online, our goal was the same – to put a smile on your face and share that emotional connection,” Coca-Cola Company spokesman Leonardo O’Grady said in the release. “Reactions were amazing… people really had fun with it and at one point we had four to five people hugging the machine at the same time as well as each other!”

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